FOR IMMEDIATE RELEASE
March 13, 2007
Yoda Celebrates 30th Anniversary of Star Wars and Get Caught Reading Month
The Association of American Publishers and Get Caught Reading announced that Star Wars’ diminutive Jedi Master Yoda will be a featured celebrity during May’s Get Caught Reading Month.
Yoda’s May celebration is two-fold, as he not only supports the AAP’s national literacy campaign but also celebrates the 30th anniversary of the Star Wars Saga, which debuted May 25, 1977.
Yoda's photograph will be available for order in 8 x 11 poster size, as well as for any publications.
“It’s great to have Yoda involved in a program that is so important for young people,” said George Lucas, creator of the Star Wars Saga. “Reading books taught me about the world and its myths and stories, which led to the creation of Star Wars. I hope Yoda will inspire more kids to spend time reading.”
Del Rey began publishing Star Wars books in conjunction with the release of Episode IV A New Hope 30 years ago. That publishing tradition has continued with the Legacy of the Force series, which began in Star Wars: Betrayal by Aaron Allston. Non-fiction Star Wars books have also been popular, and in May Del Rey and LucasBooks will present, for the first time ever, the definitive story of The Making of Star Wars (a Del Rey/LucasBooks Trade Paperback; $35; May 2007). Securing unprecedented access to the Lucasfilm Archives and its trove of never-before-published interviews, photos, production notes, factoids, and anecdotes, Star Wars scholar J. W. Rinzler hurtles readers back in time for a one-of-a-kind behind-the-scenes look at the nearly decade-long quest of George Lucas and his key collaborators to make the "little" movie that became a phenomenon.
That phenomenon will be the focus of “Celebration IV” from May 24 to May 27 in Los Angeles, at which Star Wars fans from around the world will gather to celebrate the Saga’s milestone year.
"Love of Star Wars and Yoda is quite universal, and as a recognizable face in households throughout the nation, the image of Yoda reading will resonate with readers of all ages. We're thrilled to have him join the campaign!" adds Pat Schroeder, President of the Association of American Publishers, Inc.
AAP is proud to feature Yoda as a face of Get Caught Reading, a nationwide campaign to remind people of all ages how much fun it is to read. May is Get Caught Reading month, but the campaign is promoted throughout the year.
To learn more on how to create a Get Caught Reading campaign in your community or see other celebrity artwork available for order, visit www.getcaughtreading.org or call (212) 255-0200, extension 262.