TIKATOK™ ANNOUNCES
PLAN TO PARTICIPATE IN
FIRST LADY MICHELLE OBAMA’S
LET’S READ. LET’S MOVE. INITIATIVE
NEW YORK, NY
– July 21, 2010 –
Barnes & Noble, Inc.
(NYSE: BKS), the
world’s largest bookseller, today announced that Tikatok™, its
award-winning children’s publishing platform, is participating in
First Lady Michelle Obama’s Let’s Read. Let’s Move. program
that encourages children
across the country to stay fit over the summer. As
part of the Let’s Read. Let’s Move. initiative, Tikatok will
host a writing campaign on Tikatok.com in which we will ask children
to respond to the question: “As part of the United We Serve: Let’s
Read, Let’s Move initiative, First Lady Michelle Obama wants to
help kids continue exercising and reading this summer. What do you
think she should tell children that would help them do this?”
From now until
August 13, 2010, children can write and illustrate their suggestions
for staying fit during the summer and submit on Tikatok’s website (www.Tikatok.com).
Tikatok will compile the
ideas and drawings and publish them in a hardcover book for Mrs. Obama.
The book will be promoted on
www.bn.com and available for purchase on
www.Tikatok.com. Proceeds from the book will be donated to a
national nonprofit organization focused on literacy.
“Tikatok is excited
to help spread the word about this important initiative from First
Lady Michelle Obama. We
could not be more thrilled to give children a platform to be creative
and inspire other children to think about ways to stay fit and read
over the summer,” said Sharon Kan, co-founder and
general manager of Tikatok. “We hope our writing campaign will not
only spread the word about Let’s Read. Let’s Move., but also
empower children to take action themselves.”
View the full Press Release
Visit Tikatok.com for more
details
